For us, quality and
sustainability are not promises
they are our purpose.

At Avocado HP, data drives decisions and technology enhances results. More than just fruit, Avocado HP delivers sustainability, responsibility, traceability, and legacy.

About us

A family business focused on the next generations

With more than five decades of experience in agribusiness and real estate, the HP Group has been built on solid partnerships, responsible management, and a long-term vision.

Avocado HP, a Brazilian company dedicated to the sustainable production of Hass avocados, is the latest chapter of this story. Founded by Mr. Herculano Pires, together with his grandsons, represents the union of tradition and innovation — combining the Group’s accumulated expertise with the determination of the new generation to preserve and expand the family legacy.

At Avocado HP, we merge technology, soil science, and high-performance management to deliver fruit that meets the highest global standards. Our purpose is clear: to position Brazil as a global leader in the avocado market while cultivating the future of Hass avocados with excellence, sustainability, and positive impact.

As Mr. Herculano always said, “you must care for the land you cultivate.” Guided by this principle, sustainability has been at the core of Avocado HP’s strategy from the very beginning. We are committed to nurturing the soil, fostering a healthy and safe workplace, respecting people, and protecting the environment — ensuring excellence today and a positive legacy for generations to come.

ESG Commitment

Sustainability and Certifications

GGN 4069453007420
Producer Agrícola Anamelia LTDA – Rod Raposo Tavares Km 275,9 Itai – Sp - Brasil

Water

Smart water management through precision drip irrigation and digital monitoring, ensuring the sustainable use of natural reservoirs in a water-rich region.

Soil

Commitment to living soil and regenerative agriculture, using green fertilization and conservation practices to preserve long-term fertility.

Energy

Harnessing renewable energy through solar capture, reducing our carbon footprint and promoting clean production.

Biodiversity

Protecting native forests and safeguarding local fauna and flora as an integral part of our ecosystem.

Integrated management

Applying agricultural inputs in a targeted and minimal way, prioritizing ecological balance and strengthening natural defenses.

Team

Fostering a collaborative culture with horizontal management and active participation, guided by the Japanese LEAN methodology.

Infrastructure and Technology

Located in Itaí/SP, on the shores of the state’s largest freshwater reservoir and in a regio, Fazenda Santa Thereza combines agricultural tradition with sustainable technology.

8×5m spacing (average of 250 plants/ha)

Half of the area already established with irrigation from day 0

Average annual rainfall of ~1,400 mm (region with ideal climate for Hass).

Harvest window starting from week 8, with initial dry matter of 23%.

Three irrigation lines every 50 cm for maximum efficiency.

Detailed mapping and soil correction focused on ideal fertility.

Digital platform to measure evapotranspiration and adjust water replacement.

Application of LEAN methodology to ensure efficiency and continuous improvement.

Premium quality in every fruit

At Avocado HP, each fruit is grown with technical rigor and sustainable care to deliver a high-quality Hass avocado to the market, with authentic flavor, creamy texture, and international standards of excellence. Our commitment is to ensure that each harvested unit carries the identity of a premium product, capable of satisfying the most demanding consumers in Brazil and worldwide. It is this combination of the excellence of the Hass variety and the HP production standard that makes our fruits a benchmark for quality.