For us, quality
is not a promise:
it's a purpose
At Avocado HP, data drives decisions and technology enhances results. More than fruit, Avocado HP delivers responsibility, traceability, and trust.
Premium quality in every fruit
At Avocado HP, each fruit is grown with technical rigor and sustainable care to deliver a high-quality Hass avocado to the market, with authentic flavor, creamy texture, and international standards of excellence. Our commitment is to ensure that each harvested unit carries the identity of a premium product, capable of satisfying the most demanding consumers in Brazil and worldwide. It is this combination of the excellence of the Hass variety and the HP production standard that makes our fruits a benchmark for quality.
+90% commercial utilization,
with 80% CAT 1 and 10% CAT 2
Only 5% waste in the last harvest
Category 1 concentrated in sizes
16 to 22 (define % per size)
Hass Avocado, ready for the global market.
80% Category 1 (export standard).
Initial dry matter of 23% for maximum creaminess.
At Avocado HP, data drives decisions and technology enhances results.
About us
With roots in agribusiness and real estate for over five decades, our family has built a solid holding company, the HP Group, recognized for responsible management and long-term vision. AvocadoHP is the latest chapter in this journey. Initiated by Mr. Herculano Pires alongside his grandsons, it represents the union between tradition and innovation, connecting the group's accumulated experience with the energy of the new generation.
We are Avocado HP, a Brazilian company dedicated to the sustainable production of Hass Avocado. With 62 hectares planted in ItaÃ/SP, we combine technology, soil science and high-performance management to deliver a fruit that meets the most demanding standards of the global market. Our objective is clear: to position Brazil as a protagonist in the global avocado market, offering the world a fruit cultivated with excellence, sustainability and commitment to quality. Our mission is simple: to cultivate the future of Brazilian Hass, connecting quality, innovation and positive impact.
Infrastructure and Technology
62 hectares of Hass planted in ItaÃ/SP, with high-efficiency drip irrigation (3 lines every 50 cm), ensuring sustainable water and soil management.
The orchard was established with a differentiated technical project and cutting-edge infrastructure.
8×5m spacing (average of 250 plants/ha)
Half of the area already established with irrigation from day 0
Average annual rainfall of ~1,400 mm (region with ideal climate for Hass).
Harvest window starting from week 8, with initial dry matter of 23%.
Three irrigation lines every 50 cm for maximum efficiency.
Detailed mapping and soil correction focused on ideal fertility.
Digital platform to measure evapotranspiration and adjust water replacement.
Application of LEAN methodology to ensure efficiency and continuous improvement.
ESG Commitment
More than just discourse, sustainability is at the center of Avocado HP's strategy, ensuring a healthy work environment, respect for people and care for the land to deliver the best to the world.
Sustainability and Certifications
Global benchmark for good
agricultural practices
Attests to our good practices in safe and sustainable agriculture at a global level.
Global benchmark for good
agricultural practices
Attests to our good practices in safe and sustainable agriculture at a global level.
Water
Water management through intelligent drip irrigation with digital monitoring, utilizing natural reservoir resources sustainably in a water-abundant region.
Soil
Living soil management and regenerative agriculture, with green fertilization and fertility preservation.
Energy
Use of renewable sources through solar capture.
Biodiversity
Preservation of native forest areas and protection of local fauna and flora.
Integrated management
Targeted and minimal application of agricultural pesticides, prioritizing ecological balance and natural enemies.
Team
we believe in horizontal management with integrated participation based on the Japanese LEAN methodology.
More than just fruit.
Responsibility, traceability and trust.
Contact us.
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